I had the same problem after switching to Mathematica 10. The issue here is the following:
Export uses Rasterize to create the png image. The StyleEnvironement, which is used in Rasterized, cannot be specified as an option but is given by the $FrontEnd object (not by the EvaluatingNotebook[]!). You can change the StyleEnvironement by
SetOptions[$FrontEnd, ScreenStyleEnvironment -> "Printout"]
When you use Export or Rasterize now, you will obtain the "Printout" style.
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