Why is KroneckerProduct[vector, vector] a matrix in Mathematica, not a vector?

Question

"If $A$ is an $m \times n$ matrix and $B$ is a $p \times q$ matrix, then the Kronecker product $A \otimes B$ is the $mp \times nq$ block matrix..."

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Thus the Kronecker product of two vectors, i.e. $3\times 1$ matrices, should be a $9\times 1$ matrix, i.e. another vector. Nevertheless, Mathematica gives me a $3 \times 3$ matrix instead. Why is this the case and how can I change this?

Answer 1

I'm not quite sure how you obtained a $9\times 9$ matrix. Here is a workaround, in any event:

KroneckerProduct[List /@ {a, b, c}, List /@ {p, q, r}] // Flatten
   {a p, a q, a r, b p, b q, b r, c p, c q, c r}