Is this what you wanted?
expr = E^(-((I \[Beta]β)/2)) p (Cos[\[Alpha]Cos[α/2] (Cos[\[Theta]]^2Cos[θ]^2 + Sin[\[Theta]]^2Sin[θ]^2 Sin[\[Phi]]Sin[ϕ] (-I Cos[\[Phi]]Cos[ϕ] + Sin[\[Phi]]Sin[ϕ])) +
E^(I \[Beta]β) Sin[\[Alpha]Sin[α/2] (Cos[\[Theta]]^2Cos[θ]^2 + Sin[\[Theta]]^2Sin[θ]^2 Sin[\[Phi]]Sin[ϕ] (I Cos[\[Phi]]Cos[ϕ] + Sin[\[Phi]]Sin[ϕ])))
expr /. Complex[x_, y_] :> Complex[x, -y]