Use HoldForm
applied to each fraction to keep the fractions from combining.
HoldForm[1/2] HoldForm[3/4]
to produce $$ \frac{1}{2} \frac{3}{4} $$
or
HoldForm[(1/2) (3/4)]
to produce $$ \frac{3}{2 \times 4} $$
Using TeXForm
produces the desired LaTex code.
(HoldForm[1/2] HoldForm[3/4]) // TeXForm
(* \frac{1}{2} \frac{3}{4} *)
Addendum
Simpler is
Infix[f[1/2, 3/4], "\[Times]"] // TeXForm
(* \frac{1}{2}\times \frac{3}{4} *)
which also provides the times sign. $$\frac{1}{2}\times \frac{3}{4}$$
Second Addendum
z1 z2 /. Times -> Cross /. {z1 -> 1/2, z2 -> 3/4} // TeXForm
also produces the desired output. (This is based on the third Answer to 3906139061.)