Table does this automatically. You should be able to adapt the following code:
f[m_, n_] := Sum[
Product[A[i[j]], {j, 1, m}] // Evaluate,
Sequence @@ Prepend[Table[{i[j], i[j - 1] + 1, n}, {j, 2, m}], {i[1], 1, n}] // Evaluate
]
Thus
f[2, 3]
(* A[1] A[2] + A[1] A[3] + A[2] A[3] *)
and
f[3, 5]
(* A[1] A[2] A[3] + A[1] A[2] A[4] + A[1] A[3] A[4] + A[2] A[3] A[4] + A[1] A[2] A[5] + A[1] A[3] A[5] + A[2] A[3] A[5] + A[1] A[4] A[5] + A[2] A[4] A[5] + A[3] A[4] A[5] *)
Alternatively, generate the indices directly, and apply the function to them, like so:
f2[n_, m_] := Times @@@ Map[A, Subsets[Range[m], {n}], {2}] // Total
f2[3, 5]
(* A[1] A[2] A[3] + A[1] A[2] A[4] + A[1] A[3] A[4] + A[2] A[3] A[4] + A[1] A[2] A[5] + A[1] A[3] A[5] + A[2] A[3] A[5] + A[1] A[4] A[5] + A[2] A[4] A[5] + A[3] A[4] A[5] *)
and
f[3, 5] - f2[3, 5]
(* 0 *)
Or
f3[n_, m_] := Sum[Times @@ A /@ is, {is, Subsets[Range[m], {n}]}]